Footasia

The US-based footwear giant has announced second quarter results. Sales declined by 42.0% overall. However, Skechers is optimistic with growth in China, improvement in many markets and jump on ecommerce “Skechers, like most businesses around the world, has never faced a more challenging time than during the pandemic, which caused the closing of nearly every market worldwide. COVID-19 continues to be a serious concern globally, and the health and welfare of our team, partners and customers remain our number one priority (...) We are hopeful that global economies will continue to improve, and as they do, we will continue to operate efficiently and judiciously during this pandemic.”, commented Robert Greenberg, Chief Executive Officer. According to David Weinberg, Chief Operating Officer, “the impact of COVID-19 to Skechers’ business was significant in the second quarter as we saw much of the world outside Asia shutter nearly all businesses”. Nevertheless, Skechers is opti...

Promoted by the European Commission, through the Executive Agency for Small and Medium-sized Enterprises and DG GROW (Directorate General for Internal Market, Industry, Entrepreneurship and SMEs), the campaign is presenting itself to young people This time the initiative is presented to students from the Polytechnic Institutes of Lisbon and Leiria, with the program aiming to lead them to discover areas complementary to their own.  After some physical and digital initiatives, the program is now targeting polytechnic students at this stage. Through newsletters and communication on the social networks, the Open Your Mind project will play a role in attracting young people under 30 to the Textile, Clothing, Leather and Footwear sectors. In addition to the students at the Polytechnic of Lisbon and Leiria, the campaign will also develop an action with the European Blue Flag Association (ABAE), disseminating the information at the level of secondary education, vocatio...

Daniel Langer, Chief Executive of Luxury, Lifestyle and Consumer Brand Strategy from firm Équité, believes half of the luxury brands around the world will fail to survive the COVID-19 crisis Mr. Langer commented: “The brands that claim to be luxury companies yet don’t create extreme value will be the first to go. In other words, the ones that think charging high prices is equal to luxury”, as reported by footwearbiz.com. The argument is that calling products or experiences as luxury based only on the idea that they are expensive will turn to be a fatal error for brands. The consultant argues that true luxury brands have to focus on delivering “significant value” to customers so that customers are willing to pay “a significant price” for what they receive. Not long-ago Jonathan Anderson, Creative Director of luxury leather goods brand Loewe, said the word luxury had lost its meaning and called out for a need to “articulate luxury differently” Source: footwearbiz.com

Data prepared by the Brazilian Footwear Industries Association (Abicalçados) indicates that 2.7 million pairs were shipped in May, generating 23.9 million US dollars of revenue. This resulted in decreases both in volume (-64.7%) and in value (-66%) The new coronavirus pandemic keeps impacting the results of Brazilian footwear exports. Data prepared by the Brazilian Footwear Industries Association (Abicalçados) indicates that 2.7 million pairs were shipped in May, generating 23.9 million US dollars of revenue, and resulting in decreases both in volume (-64.7%) and in value (-66%) when compared to similar month in 2019. With this result, in the first five months of 2020 Brazilian footwear exports totaled 39.53 million pairs and 294.9 million US dollars, declining by 22.1% and 28.7%, respectively, compared to similar period in 2019. Abicalçados' Executive President, Haroldo Ferreira, highlights this is an expected result as orders have been shrinking since the beginning ...

While we have been encouraged to stop overconsumption for many years now, this pandemic may have created the perfect opportunity for this shift in consumer behaviour to happen. What business tips arise from here? COVID-19 has been adding economic uncertainty to the picture. This added to the already existing sustainability concerns, take consumers apart from mass consumption. As a consequence, reduces mass production in fashion. Transparency, in turn, plays a central role in demonstrating the firm’s commitment to sustainable and social concerns. Be aware of money consciousness In the face of an uncertain economic prospect, people will shop sensitively and safely. Provide quality at price deals A quicker response to the current reality implies that brands and retailers should consider offering accessible price deals for quality products to address the demands of rational, price-conscious, consumers post-outbreak. Embrace the circular economy model Responding to ...