While we have been encouraged to stop overconsumption for many years now, this pandemic may have created the perfect opportunity for this shift in consumer behaviour to happen. What business tips arise from here?
COVID-19 has been adding economic uncertainty to the picture. This added to the already existing sustainability concerns, take consumers apart from mass consumption. As a consequence, reduces mass production in fashion. Transparency, in turn, plays a central role in demonstrating the firm’s commitment to sustainable and social concerns.
Be aware of money consciousness
In the face of an uncertain economic prospect, people will shop sensitively and safely.
Provide quality at price deals
A quicker response to the current reality implies that brands and retailers should consider offering accessible price deals for quality products to address the demands of rational, price-conscious, consumers post-outbreak.
Embrace the circular economy model
Responding to consumption in the circular economy, fashion brands have to provide an adequate response to this demand, which
includes circular design and cleaner production processes.
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